Digital Marketing for Libraries

Digital Marketing for Libraries

Websites are just one portion of a library’s online presence. In order to cut through the clutter, libraries need to pay attention to Search Engine Optimization, Email Marketing, Social Media and local news outlets that are increasingly online. Qualifications: My title at the Patchogue-Medford Library is Digital Strategist. I am responsible for most of our public facing digital presence and our digital marketing. Full description: The course explores digital marketing strategy and implementation with special consideration for libraries. Students will gain insight into Search Engine Optimization Email Marketing, Social Media and the growing digital landscape. They will learn to develop a Digital Marketing Action Plan, gain practical knowledge in managing a libraries digital presence and gain the skills needed to implement the plan. Learning Outcomes: 1 Articulate the relationships between the social and psychological aspects of individuals and modern internet culture; including their use of social media, email, websites and search engines. 2 Select and evaluate third party solutions for digital marketing based off staff technology expertise, time, budget constraints and optimal user experience. . 3 Articulate a professional philosophy concerning the role of the librarian and traditional librarian work in the information age, and how the profession can adapt/evolve to remain relevant. 4 Demonstrate applicable knowledge of CMS, Social Media, SEO and Digital Strategy. Outline Weeks 1-4: Introduction to Digital Strategy, Library Visibility, Branding, Modernizing traditional library work Weeks 5-7: Search Engine Optimization, Websites/Content Management System, Evaluation of third party services. Weeks 8-12: Social Media, Social Media Tools and the Social Media Action Plan. Weeks 13-15: Retail Technology, Wearables and the Future.

Class Name Digital Marketing for Libraries
Host School Queens College
Class Identifier LBSCI 790.3C
Credit Value 3 Credit Hours
Faculty Michael Buono
Course Tool (Online) Other
Class Description Websites are just one portion of a library’s online presence. In order to cut through the clutter, libraries need to pay attention to Search Engine Optimization, Email Marketing, Social Media and local news outlets that are increasingly online. Qualifications: My title at the Patchogue-Medford Library is Digital Strategist. I am responsible for most of our public facing digital presence and our digital marketing. Full description: The course explores digital marketing strategy and implementation with special consideration for libraries. Students will gain insight into Search Engine Optimization Email Marketing, Social Media and the growing digital landscape. They will learn to develop a Digital Marketing Action Plan, gain practical knowledge in managing a libraries digital presence and gain the skills needed to implement the plan. Learning Outcomes: 1 Articulate the relationships between the social and psychological aspects of individuals and modern internet culture; including their use of social media, email, websites and search engines. 2 Select and evaluate third party solutions for digital marketing based off staff technology expertise, time, budget constraints and optimal user experience. . 3 Articulate a professional philosophy concerning the role of the librarian and traditional librarian work in the information age, and how the profession can adapt/evolve to remain relevant. 4 Demonstrate applicable knowledge of CMS, Social Media, SEO and Digital Strategy. Outline Weeks 1-4: Introduction to Digital Strategy, Library Visibility, Branding, Modernizing traditional library work Weeks 5-7: Search Engine Optimization, Websites/Content Management System, Evaluation of third party services. Weeks 8-12: Social Media, Social Media Tools and the Social Media Action Plan. Weeks 13-15: Retail Technology, Wearables and the Future.
Class Disclaimer None
Delivery Asynchronous
Start and End Date January 25th, 2019 - May 22nd, 2019
Start and End Time
(if synchronous)
Days of Week
(of class meetings, if synchronous)
Last Add Day January 4th, 2019
Residency Start and End Date No Residency